[35], In September 2016, JAE Restaurant Group acquired 97 Wendy's restaurants throughout the South Florida region. The girl, according to Wendy's, is founder Dave Thomas' daughter Wendy at age 8. When the troops were removed, after Germany reunited, these Wendy's stores were closed. It was first available in the early 1990s and was very popular in some countries across the world like, Ciabatta Bacon Cheeseburger – Introduced in January 2014, the Ciabatta Bacon Cheeseburger is made with a quarter-pound beef patty, aged, Black bean burger – Wendy's and a number of major fast-food chains have been targeted for decades for meatless entrees, typically, meatless 'veggieburgers' – and Wendy's response is the black bean burger (still in 'beta' testing in, 2009–present: "Wendy's, sabor al cuadrado" (Wendy's, taste to the square) (Mexico), This page was last edited on 26 November 2020, at 21:45. This is the first logo that was only used for the first restaurant. [46], On March 2, 2020 Wendy's launched the new breakfast menu which includes 19 items.[47]. Peller, age 83, was dropped from the campaign in 1985 because she performed in a commercial for Prego spaghetti sauce, saying "I found it, I really found it",[64] a phrase alluding to the beef in the listener's mind. [21][22] In 1988, Wendy's expanded its bar to a full-blown buffet called the Superbar for $2.99. In mid-2007, Wendy's began a national debut of its new breakfast menu in its U.S. and also Canadian locations. [14] Wendy's entered the Asian market by opening its first restaurants in Japan in 1980, in Hong Kong in 1982, and in the Philippines and Singapore in 1983. Since phasing out their Big Classic, the company does not have a signature sandwich, such as the Burger King Whopper or the McDonald's Big Mac. In 1988, Wendy's was the first fast-food chain to create a single price-point value menu where all items listed on that menu were priced exclusively at 99¢. Superbar", "Wendy's/Arby's International Announces Argentina Development Agreement", "Wendy's leaves Russian market over beef with local manager", "Can Wendy's' Focus on New Pork Items Beat Rising Beef Costs? Wendy's is an American international fast food restaurant chain founded by Dave Thomas on November 15, 1969, in Columbus, Ohio. The inclusion of the song in the commercial provoked an internal conflict between members of the Violent Femmes, which resulted in a lawsuit between bassist Brian Ritchie and lead singer Gordon Gano that ultimately led to the band disbanding in 2009 (however, they would reunite in 2013).[66][67]. "[71][72] In 2013, social media advertising featuring Nick Lachey directed at millennials promoted the Pretzel Bacon Cheeseburger. They have been doing this by adding fireplaces, more seating options, adding WiFi and flat-screen TVs, and digital menus. [42] Menu items include several breakfast sandwiches served on biscuits, frescuit and Kaiser rolls, breakfast burritos, and side orders of hash browns, muffins, and cinnamon sticks. The chain is known for its square hamburgers, sea salt fries, and Frosty, a form of soft-serve ice cream mixed with starches. Originally, Wendy's had only two kinds of chicken sandwiches, fried and grilled. TV Ad", "Violent Femmes Embroiled In Inter-Band Lawsuit", "Las Vegas to serve as test market for Wendy's burger line; Ad campaign next week will feature daughter of founder Dave Thomas", "Real Wendy Takes Star Turn in Wendy's Advertising", "Is the Actress in the Wendy's Commercials a Real Redhead? EP", "The Fight Against Frozen Beef | Feast Of Legends Wendy's Role-Playing Game", https://en.wikipedia.org/w/index.php?title=Wendy%27s&oldid=990853047, Companies based in the Columbus, Ohio metropolitan area, Wikipedia indefinitely semi-protected pages, Short description is different from Wikidata, Articles with unsourced statements from April 2018, Articles with unsourced statements from August 2019, Wikipedia articles in need of updating from October 2017, All Wikipedia articles in need of updating, Wikipedia articles in need of updating from July 2013, Wikipedia articles needing factual verification from October 2020, Articles with unsourced statements from October 2020, Creative Commons Attribution-ShareAlike License, Israel (operated for a few years from 1987), United Kingdom (1980–1986, then again 1992–2000). Kewpee sold square hamburgers and thick malt shakes. [14] Wendy's signed a franchise agreement to re-enter the Singapore market in 2009,[18] though that agreement was short-lived; in April 2015, Wendy's once again ceased operation in the country and closed all the restaurants. This situation would turn around in the mid-1980s. HuffPost is part of Verizon Media. The spicy chicken sandwich started out as a promotional sandwich. After successful early growth of the chain, sales flattened as the company struggled to achieve brand differentiation in the highly competitive fast-food market. [28][29] It also entered the Russian market for the first time with plans to open 180 restaurants over a 10-year period. Thomas founded Wendy's in Columbus, Ohio in 1969 and featured square patties with corners that stuck out from the sides of the circular bun, giving the impression of an abundance of good quality meat. In 2015, the brand opened 80 new restaurants and remodeled 450 of its existing locations. [31] In September 2014, several pork-based products were introduced to be on sale until early November.