Weird & Wacky, Copyright © 2020 HowStuffWorks, a division of InfoSpace Holdings, LLC, a System1 Company. “So kiss a little longer. "Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society." [5], "Global Petcare, Food, Mars Wrigley and Edge Brands", http://www.adweek.com/news/advertising/big-red-pushes-new-formula-26473, https://en.wikipedia.org/w/index.php?title=Kiss_a_Little_Longer&oldid=987338939, Creative Commons Attribution-ShareAlike License, This page was last edited on 6 November 2020, at 11:10. Information about the device's operating system, Information about other identifiers assigned to the device, The IP address from which the device accesses a client's website or mobile application, Information about the user's activity on that device, including web pages and mobile apps visited or used, Information about the geographic location of the device when it accesses a website or mobile application. Schudson, Michael. Seeing a need in the cinnamon gum market for a full-sizes stick, Wrigley launched the campaign in 1979. In this classic Coca-Cola ad, singers representing countries around the globe proclaimed, "I'd like to buy the world a Coke.". The Wrigley family at the time also included Doublemint, Wrigley's Spearmint, Juicy Fruit, and Freedent. So say goodbye a little longer, Make it last a little longer, Give your breath long lasting freshness with Big Red!" When Big Red was introduced in 1976 Dentyne was the cinnamon gum leader, but by 1987, backed by the "Little Longer" campaign, Big Red became the number one cinnamon gum and remained so for years. Are big-screen TVs killing the film industry? [2] Seeing a need in the cinnamon gum market for a full-sizes stick, Wrigley launched the campaign in 1979. [4], The "Little Longer" campaign drove Big Red market share growth for 15 consecutive years. We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. The advertising campaign's jingle and refrain, "Kiss a Little Longer" became familiar to viewers across the United States in the years afterwards when it was used. If guys aren't convinced to freshen their breath by the jingle, pulling Carmen Electra into a Big Red ad may help. Ewen, Stuart and Elizabeth Ewen. In recent years, Wrigley's and Big Red have moved away from the "Kiss a Little Longer" line, in attempts to focus consumers on a new formula that results in even more longer lasting flavor. What other gum can "double your pleasure, double your fun"? [1] The Wrigley family at the time also included Doublemint, Wrigley's Spearmint, Juicy Fruit, and Freedent. [4] First, the gum did not keep a chewer's breath fresh for a long enough time, and second, many brands of cinnamon gum were too small. Savan, Leslie. In 1979, three years after Big Red was introduced, the brand's marketing strategy was re-positioned on the concept of 'long lasting fresh breath.' Basic Books. Chance the Rapper) 4 Justin Bieber. Maryland State Archives. 1992. 7. Lighthearted humor and wholesomeness formed the creative base on which Big Red advertising was created. (March 28, 2011)http://www.medialit.org/reading-room/bribed-soul-ads-tv-and-american-culture. Ne Yo's new 2008 Kiss a Little Longer … In 1976 Big Red joined the Wm. ", Allor, Kevin. Hold tight a little longer” Since the 50’s, the Doublemint Gum classic jingle had reigned supreme on TV, but things changed when Big Red introduced the world this melody. In 1976 Big Red joined the Wm. Stay 1 BTS. University of Minnesota Press. "Channels of Desire: Mass Images and the Shaping of American Consciousness." The Meow Mix cat may be a little repetitive, but he definitely gets his point across! Throughout its history the advertising slogan was used primarily in television advertising. This age group consumed half the chewing gum in the United States at the time. Monster 2 Shawn Mendes & Justin Bieber. This approach was used to show the end benefit of longer lasting fresh breath, primarily the emotional rewards of being closer to others a little longer. Corporation to market their gum products in the late 1970s. How One Woman Unexpectedly Became the Voice of Siri, 10 Ways to Make Your Home Theater More Like a Real Theater. Life Goes On 3 BTS. Geoffrey the Giraffe is a friend to all who want to stay young (or young at heart) forever. Ne Yo joined Chris Brown and Julianne Hough for launching three new commercial ad jingles for the gum maker. Ah, the idea of eternal youth! Wrigley Jr. Company, the largest American manufacturer of chewing gum. Buy Kiss 108's Jingle Ball tickets from the official Ticketmaster.com site. March 27, 1997. "Madison Avenue versus The Feminine Mystique: How the Advertising Industry Responded to the Onset of the Modern Women's Movement." The tone was meant to be fun a lively. You consent to our cookies if you continue to use our website. Center for Media Literacy. Incredibly, Big Red even had the audacity to … 3. In 1991 radio spots were introduced, relying on what had become a familiar theme with familiar music. Blinding Lights 8 The Weeknd. Listen to Ne-Yo's "Kiss a Little Longer", the jingle for Big Red. Therefore I Am 1 Billie Eilish. "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame-seed bun! Hold hands a little longer. Big Red was superior to its competitors in both of these senses, and the marketing statement "No little cinnamon gum freshens breath longer than Big Red" was developed in response and had appeared in many advertisements since then. (March 28, 2011)http://teachingamericanhistorymd.net/000001/000000/000129/html/t129.html, Craig, Steve. "The Bribed Soul: Ads, TV and American Culture." AUDIO! Kiss a Little Longer was an advertising slogan used by the William Wrigley Jr. To be … Big Red's other major target had been consumers of competitor cinnamon gums, especially Dentyne.[3]. The "Little Longer" campaign was developed to communicate Big Red's product superiority and the benefits it conferred on those who wanted to 'stay close longer.' Go. 4. How has time shifting changed how people watch TV? The advertising campaign's jingle and refrain, "Kiss a Little Longer" became familiar to viewers across the United States in the years afterwards when it was used. Find lyrics for any song - search by track or artist. 8. Ne-Yo updated "Kiss a Little Longer" for Wrigley chewing gum. (March 28, 2011)http://www.asc.upenn.edu/courses/comm334/Docs/femads.pdf. For a brief time, from 1987 to 1990, print ads also appeared. To drink from the Grail Cup or the fountain of youth! Since its creation, Big Red's "Kiss a Little Longer" campaign targeted teens and young adults. Aug. 24, 2006. Wrigley Jr. Company, the largest American manufacturer of chewing gum. "Take a sniff, Pull it out, "So kiss a little longer, Make it last a little longer, Longer with Big Red! Toys "R" Us. 1984. 5. The marketing situation and conclusions that led to the "Little Longer" campaign began with an awareness that the use and market share of Big Red were declining. At the time, Big Red was only weakly perceived as a cinnamon gum compared to Dentyne, a leader in the national market. How do TV commercials influence American culture? Popular Culture Association. Holy (feat. That Big Red freshness lasts right through it, Your fresh breath goes on and on, While you chew it! Top 25 Tracks 1. 6. The advertising agency BBDO identified two problems that many cinnamon gum chewers faced that Wrigley's could exploit with Big Red. Blue & Grey 1 BTS. Find Kiss 108's Jingle Ball tour schedule, concert details, reviews and photos. "The Rise of Advertisement and American Consumer Culture." 2. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. The popular "Little Longer" campaign showed consumers that many pleasurable situations in which to chew Big Red gum.