This will help keep your marketing plan more organized and make it easier for readers to scan for information. Faux images of your personas, illustrations and icons are all great ways to put a face to your personas’ “names”. Remember to clearly label each step and to use symbols like lines or arrows to indicate the direction in which the flow should be read. But there need to be some clear guidelines on how to measure the progress and results of your marketing plan. A marketing plan is a set of orderly actions aimed at achiev-ing specific objective(s) within a given timeframe. Recent Posts. Then, you will need to compile your user data into a user persona guide. A business plan involves every aspect of the given business in order to further their success. After pulling all the contextual information and relevant metrics into your marketing plan, it’s time to break down your marketing strategy. Outlining your user personas is an important part of a marketing plan that should not be overlooked. Like the. You can download your marketing plan in high-quality PDF or interactive PDF format with Venngage. You may also want to include a template that your team or client can follow, to ensure that the right metrics are being tracked. Knowing your target audience is one of the most fundamental steps that every marketing team should take before making any marketing decisions. A marketing plan details the outreach and PR campaigns to be undertaken over a period, including how the company will measure the effect of these initiatives. The scope of your marketing plan varies depending on its purpose or the type of organization it’s for. A marketing plan is related directly to the marketing of a product or business. Concise descriptions give readers context to understand the flow chart. While the overall color scheme for the whole plan is cohesive, each individual page is varied: It’s important for your team to understand what your highest performing channels. You aren’t writing a novel, so try to keep it under a three to four paragraphs. The plan identifies the target market, the value proposition of the brand or the product, the campaigns to be initiated, and the metrics to be used to assess the effectiveness of marketing initiatives. Follow her on Twitter @sara_mcguire, Learning how to write a marketing plan forces you to think through the important steps that lead to an effective, Whether you’re a team trying to set smarter marketing goals, a consultant trying to set your client in the right direction, or a one-person team hustling it out, a sound marketing plan shows that your strategies are, The executive summary also sets the tone for your marketing plan. The plan outlines marketing activities on a monthly, quarterly, or annual basis while the marketing strategy outlines the overall value proposition. Icons are also used to visualize the different components that make up this persona (their identifies, their demographic information, their goals and their unique challenges). This could be a particular shape or item (for example, using images of plants in a work plan to represent growth) or a color scheme that reflects the mood of your mission. A company’s business goals shape its strategy. Starting your marketing plan off on the right foot is important. Without the correct metrics to assess the impact of outreach and marketing efforts, an organization will not know which campaigns to repeat and which ones to drop; maintaining ineffective initiatives will unnecessarily increase marketing costs. A timeline of when tasks within your strategy will be completed. On the other hand, a marketing plan is concerned only with marketing that product to an audience. An executive summary introduces readers to your company goals, marketing triumphs, future plans, and other important contextual facts. After you perfect your executive summary, it’s time to outline your marketing goals. The marketing plan is based on this value proposition to the customer. 15 Marketing Infographic Templates and Tips to Boost Audience Engagement, 12 Business Pitch Deck Templates and Design Best Practices to Impress Investors, 10 Page-Turning White Paper Examples and Design Tips, Sara McGuire is the Content Marketing Manager at Venngage. Or you could write important numbers in a bright colored font so they stand out from the rest of the text. This will save you a lot of frustration down the line by standardizing how you track results across your team.