Brokers and agents typically perform only a few of the marketing flows, and their main function is to ease buying and selling—that is, to bring buyers and sellers together and negotiate between them. Summary. It’s time to put this information into practice. They can operate online, in … Now, you know what market segmentation is, why it’s important, and the four types of market segmentation. This is mainly because the customer already has all the information they need on the product before they go out to buy it. In this section, we will differentiate between convenience and shopping goods. Types of classification of products include convenience goods, shopping goods, specialty products or unsought goods. Convenience Goods Convenience goods are those that customer buy without putting a lot of thought into the decision to buy them. Classification of Consumer Goods: Convenience, Shopping and Specialty goods. There are other determinants of market structures such as the nature of the goods and products, the number of sellers, number of consumers, the nature of the product or service, economies of scale etc. Private Goods are products that are excludable and rival. These marketing channels are bifurcated into the following two categories: Direct Marketing … B2C marketing refers to a marketing strategy that’s designed for a company that markets its products or services directly to consumers. Specialty goods will be discussed in the next section. There are four different types of goods in economics, which can be classified based on excludability and rivalrousness: private goods, public goods, common resources, and club goods. Examples of club goods include cable television, cinemas, wireless internet, toll roads, etc. How to Create a Market Segmentation Strategy. The different types of marketing channels or channels of distribution have been identified based on the number of intermediaries or the levels the goods or services passes through to reach the customers. A classification long used in marketing separates products targeted at consumers into three groups: convenience, shopping, and specialty. Although these classifications are named as types of products, focusing on how your customers buy these goods is equally important as you classify products and develop your marketing campaigns. We will discuss the four basic types of market structures in any economy. The types of goods in today’s market are: convenience goods, shopping goods and specialty goods. Marketing - Marketing - Brokers and agents: Manufacturers may use brokers and agents, who do not take title possession of the goods, in marketing their products. The marketing platform might focus their marketing efforts around urban, city centers where their target customer is likely to work.