I'll probably take away different things from this book each time I read it. Subscribe today to check out these articles in video format! But better late than never and it is shocking. “There is absolutely no inevitability as long as there is a willingness to contemplate what is happening.”, “The poet, the artist, the sleuth - whoever sharpens our perception tends to be antisocial; rarely "well-adjusted", he cannot go along with currents and trends. I also sometimes call marshall marsha, but that is because I had a professor in college who use to do that for which I have no explanation except possibly a very thick accent. Reading this 45 years later, I can plainly see his cynicism but I also find some of his ideas unsettlingly relevant today. Let us know what’s wrong with this preview of, Published His prediction of an international, interconnected, interactive global village is now an actuality. Anecdotally, I’ve heard of young children trying to turn the noise of their parents arguing down with a remote control. In McLuhan’s world, he refers to “One big gossip column that is unforgiving, unforgetful and from which there is no redemption”. When reading a book I’ve had to stop myself moving my hand to press on a word to get the dictionary definition, after becoming familiar with the kindle’s user interface. In this interesting little book, McLuhan explains that "electric technologies" (it was published in 1967) will change collective perception and will encourage increased participation in the world and thus, we will become a global village inherently connected and involved. What is The Medium is the Massage by Marshall McLuhan About? Much credit must be given to graphic designer. I think we are still largely beholden to the visual, and when in 1967 McLuhan writes: (pseudo-)intellectuals, people who use the internet, philosophy majors. An excellent and very odd book. Perhaps this was because McLuhan thought media “massage” the brain to behave in particular ways. Amazing that I did not get around to reading this classic before! The text is written kind of confusingly a lot of the time. Also, this is an extremely visual piece of work with a mixture of graphics, photographs, illustrations, and quotations accompanying and emphasizing McLuhan's ideas. This isn't a review as much as how I feel having just read this book. Stoicism for a Modern World (buy it here) is a guide on how to live a rewarding life, breaking down key concepts from some of the most highly influential Stoic works, written by the most well-known Stoic philosophers of the past. Reading this 45 years later, I can plainly see his cynicism but I also find some of his ideas unsettlingly relevant today. I think we are still largely beholden to the visual, and when in 1967 McLuhan w. It is difficult to remember that this book was first published in 1967, as the message of the "massage" is as relevant today as it was then. I have always called it the medium is the message, apparently that is a different book, unlike the platypi issue which is just a title I made up. He successfully bridged the gap between western and eastern culture, one of the few people ever to do so. Perhaps as relevant in today's hyperconnectivity as in the television era of its conception. To me, personally, a curiosity. The three most prominent were Arthur Goezke, Walter Wallace and Ed Erickson. And with a kind of ambivalence of value that seems appropriate: once technology changes, there's no going back and it may be more useful to "inventory the effects" than to judge or decry. Throw Something Lovely Away Today.' It has many images, text is flipped, broken, larger, smaller; the book itself a metaphor for the evolution of the medium. The mediums have changed the way we behave. Published in 1967 I dare you to find any book whose vision to such an extent heralds and encompasses our current struggles with adapting culture to the speed of digital. Visionary and then some. Welcome back. There's a wonderful sign hanging in a Toronto junkyard which reads, 'Help Beautify Junkyards. A strange bond often exists between antisocial types in their power to see environments as they really are. (p. 9) He then goes on to talk about how "the content of any medium is always another medium." by Gingko Press. Studies have shown that our memory spans have reduced due to digital technology. McLuhan's cautious optimism may feel out of step with our moment, but replace "global village" with "global tribalism" and this book could've been ripped from the headlines. Also, this is an extremely visual piece of work with a mixture of graphics, photographs, illustrations. It got clearer when I read some of the reviews. I read the book: The Medium is the Massage by Marshall McLuhan and Quentin Fiore. Written in the late 1960s, much of this book uncannily feels like it's directly addressing the massive changes wrought by the internet. The best times to do that? Highly recommended! The deleting of these tweets or comments has minimal effect – anything posted on the internet potentially could last forever. Published in 1967 I dare you to find any book whose vision to such an extent heralds and encompasses our current struggles with adapting culture to the speed of digital. It's an invaluable aid to understanding some of the changes occurring in the emerging "global village.". Even an Emperor of the Roman Empire itself, Marcus Aurelius, became a Stoic and towards the end of his life, wrote one of the greatest works of philosophy - a series of private notes and ideas now commonly known as Meditations. I think perhaps the answer is more disturbing - it is an honest, inexplicable, inexcusable, disastrously embarrassing, grievous and pathetic spelling. But nowadays "media" is used as a collective singular — like data, which used to be plural of datum. Best graphic design book not about graphic design. The use of images to make its point should not detract from the prose, even though it is minimal. I think perhaps the answer is more disturbing - it is an honest, inexplicable, inexcusable, disastrously embarrassing, grievous and pathetic spelling mistake. But better late than never and it is shocking. His insistence that electrical media forces us to live mythically even taps into the current wave of behavioral economics and our struggle with cognitive dissonance when outpaced by digital information. There are no discussion topics on this book yet. But unfortunately it didn't get much clearer by reading the book itself. Not all my mentors in high school were teachers. We can see present day examples of this where tweets and comments posted online have resulted in job dismissals, arrests and online abuse. We’d love your help. What makes this book so significant is that it was first published in 1967. Classically, he suggests that a hammer extends our arm and that the wheel extends our legs and feet. Conversations have been replaced with emojis. It shows how many of the principals documented are still relevant today and can be used in everyday life. Lee said himself that he did not believe in fighting “styles”. This book has been on my list for so long - now I am in awe of Marshall McLuhan built upon the work of Ferdinand Tönnies and Max Weber (Gemeinschaft und Gesellschaft) and helped us understand the seismic waves that would trigger the 'reality-quake' that the media started in the 60's...the effects of which we are still feeling today...now more than ever! It is witty, insightful, and very entertaining. Classic pop-theoretical discourse (via kinetic typography and image) on the effects of changing media in the 20th century. He first defines medium as "any extension of ourselves." Prepare Yourself for the Day: The Stoic Morning Routine, BE FEARED | The Prince by Niccolo Machiavelli, Chapter 12 - Attack by Fire | The Art of War by Sun Tzu. Utterly electrifying, radical, and downright brilliant. The battle for the White House was multi-faceted and complex, but information and propaganda was key, with both sides working hard to broadcast their views. But nowadays "media" is used as a collective singular — lik. Basically, in its fundamental essence, The Medium is the Massage is a graphical and creative representation of his "medium is the message" thesis explored in Understanding Media. It is being fought by subtle electric informational media —under cold conditions, and constantly.” This quote from McLuhan in his book has been proven true multiple times in the past, most recently with the 2016 United States presidential election.