The attention economy has incentivized the unexpected, and now, it has led to the tragic death of Mr. Peanut. Samantha Hess, PLANTERS Brand Manager at Kraft Heinz broke the news in a statement. The resurrection of Mr. Peanut may bring to mind the life and death of another famous character: Game of Thrones’ Jon Snow. Today, Planters announced the tragic demise of … The monocle-wearing mascot of the snack food company Planters was announced deceased by the official Mr. Peanut Twitter account on … I t is with heavy hearts that we must report that Mr. Peanut has passed away. Planters killed Mr. Peanut in a fiery crash on Wednesday, January 22. Mr. Peanut is dead. The bespectacled icon’s death was a viral sensation, with over six million views on YouTube. He was 104-year-old at the time of his death. He was 104-year-old at the time of his death. Mr. Peanut death & obituary: Planters on Wednesday, January 23, 2020 announced that Mr Peanut has died.