Once you become aware of it, it's likely to take you by surprise and inspire creativity: It's easy to see the ways in which you can use it. Maggi is a product that is used all over the world. European chefs, including Auguste Escoffier, quickly adopted it, and eventually its use spread worldwide. You may substitute soy sauce if necessary." Both rich in umami, Maggi and soy sauce are made in a similar way, but Maggi is made from hydrolyzed wheat protein and is not soy sauce. Email. Pin. The cap is yellow in the U.S., China, and the Netherlands. Different versions of the sauce are made for different parts of the world, adjusting its formulation to meet regional tastes. Beyond the bottle, though, Maggi comes in chicken and beef bouillon tablets, soup mixes, hot and/or sweet chili sauces, and granulated bouillon. Do you use Maggi in your cooking? Use it in chimichurri, add a dash to roasted veggies such as broccoli and cauliflower, or in Mexican pozole. Maggi products are all shelf-stable and much like soy sauce, the sauce doesn't need to be refrigerated. Liquid Seasoning: You can use MAGGI® liquid seasonings to bring out the flavor of soups, sauces, salads, rice, vegetables and meat. It is unclear if lovage is one of the herbs in the "secret" recipe, but Germans seem to think so. People commonly add a drop or two of the sauce to soups, sauces, and stews, but it adds a savory depth to anything it's paired with: scrambled eggs, meat sauces, soups, stews, and even mixed drinks. All rights reserved. Store any unopened Maggi products in a cool, dry, dark place. At … In 1886, the Maggi company came out with a Maggi liquid seasoning, a dark-colored, vegetable protein-based sauce. With nine different formulations made worldwide, this umami seasoning adds a layer of funky, fermented flavor to all sorts of dishes. Maggi smells and tastes like lovage, an herb that has the flavors of celery, parsley, and fennel rolled into one. Recipe creator France C says, "Maggi Jugo seasoning can be found in the international aisle of your grocery store or Hispanic markets and provides an umami flavor. In place of Worcestershire sauce, Maggi is dripped into Caesars and Bloody Marys and chefs have also been adding it to pickling liquids, meat and fish marinades. In Africa and in the Middle East, it is used mainly in its cube form. Use in any recipe that calls for broth, bouillon or stock. When we compared batches of shaking beef, red rice, and our Best Vegetarian Chili (November/December 2012) made with soy sauce to batches made with Maggi Seasoning, we found that each ingredient contributed a comparable saltiness and savory depth to the dishes. You can, however, substitute equal parts soy sauce (or tamari) and Worcestershire sauce for Maggi in a recipe if you can't find it. It's added to meat patties in Germany, casseroles in eastern European countries, and stir-fries and ramen throughout Asia. It developed a following for many reasons, but one of them is completely practical: It's an inexpensive substitute for a meat extract, like a broth or stock. When you first start to incorporate it into dishes, go sparingly, as you would with soy sauce. The colour of the bottle cap changes from country to country: a red cap is used in Switzerland, Germany, Canada and France; a yellow cap is used in China and the Netherlands. Today nine different formulations cater to the tastes of cooks in countries as far-flung as Poland, Pakistan, Mexico, China, and Vietnam. Share this page. It is still popular in German-speaking countries, where it is known as Maggi-Würze. • Maggi Seasoning sauce (replica of a historic bottle) Most Americans see the yellow cap. MAGGI® Seasonings; MAGGI® Seasonings. It is red in Switzerland, Germany, Canada, and France. If it's not there already, make room in your umami-enhancing toolbox for Maggi Seasoning and use it to boost the flavor of everything from soups, stews, stir-fries, and noodle dishes to scrambled eggs, mayonnaise, and even Bloody Marys. Maggi is sold in a dark brown bottle with a yellow label. But Maggi Seasoning (ours was made in China) also brought an intriguing layer of funky, fermented flavor hinting at oil-cured olives and fermented black beans. They are similar, but Maggi is based on wheat protein (which means it's not gluten-free); it is high in sodium and is a bit of an acquired taste. Invented in Switzerland during the late 1800s and introduced in Germany, it's an ingredient with uses that have transcended cultures, dishes, and cuisines, thanks to its umami-rich, soy sauce-like flavor. Facebook Tweet. All over the world, Maggi seasoning is used in a variety of dishes. © 2020 America's Test Kitchen. Specifically, Maggi has the most variants (up to 10) of all bouillon cubes in Nigeria. All over the world, Maggi seasoning is used in a variety of dishes. It's added to meat patties in Germany, casseroles in eastern European countries, and stir-fries and ramen throughout Asia. Use it in chimichurri, add a dash to roasted veggies such as broccoli and cauliflower, or in Mexican pozole . Grab-it deals like this everyday. It makes meat taste meatier and more flavorful. Maggi has created a niche as a household name in Nigeria, such that its brand name is commonly used as the generic name for all seasoning cubes in the country. Maggi shows up in sauces, stir-fries, soups, and more. It’s not hard to guess why a consumer might choose Maggi over sounbareh for that tasty umami oomph: Preparing the seasoning is a process that includes harvesting, cleaning, fermenting, boiling, and drying the seeds over a course of several days, and then roasting and pounding them for use … View All. The liquid comes in a dark brown bottle with a yellow label. Made from hydrolyzed wheat and/or other protein sources and chock-full of glutamic acid, it packs an umami punch on a par with that of soy sauce, though its flavors are quite different. The Swiss version is the original flavor, but some will argue that the French version is better. Julius Maggi, a miller from Switzerland, created and marketed the first instant pea-and-bean soups during the late 1800s to serve the need for nutritious, vegetable-based foods for the working class. MAGGI® liquid seasonings can also be used as a marinade and in dressings – the options are endless. MAGGI® is an extensive source of tasty, helpful products and sensible ideas which enable you to prepare the most appropriate meal solutions and also be more appreciated as a provider of good food. Use in any recipe that calls for broth, bouillon or stock. If it's not there already, make room in your umami-enhancing toolbox for Maggi Seasoning and use it to boost the flavor of everything from soups, stews, stir-fries, and noodle dishes to scrambled eggs, mayonnaise, and even Bloody Marys. The Swiss version of the sauce is the original versio… In last week’s post about MSG, we mentioned one of our favorite monosodium glutamate-containing products: Maggi seasoning sauce. Maggi is also practically interchangeable with Golden Mountain sauce from Thailand. Jennifer McGavin learned to cook German food while living in Germany for 11 years and has worked in the food industry for many years. MAGGI® Seasonings. Join the discussion today. Get FREE ACCESS to every recipe and rating from this season of our TV show. Some claim it tastes like soy sauce and Worcestershire sauce mixed together. Maggi sauce is often associated with Asian cooking, but it was actually developed in Switzerland in the late 19th century. 4 of 14. Maggi is undoubtedly a product within a beloved global reach, but many Americans are still unfamiliar with it. Good Buy 2020 Sale: Save 45% on Baking Cookbooks! Mexican Maggi is called Jugo Maggi, and it comes in mild and spicy, and there is a version with lime. 5 of 14. The seasoning, which can take liquid, powder, or paste form, was invented in 1886 by Swiss concentrated-soup magnate Julius Maggi. His first factory, in Singen, Germany, was established in 1887. Learn real cooking skills from your favorite food experts, The iconic magazine that investigates how and why recipes work, American classics, everyday favorites, and the stories behind them, Experts teach 200+ online courses for home cooks at every skill level, Kid tested, kid approved: Welcome to America’s Test Kitchen for the next generation.