In an instant, the sale was hers. This page only shows primary logo variants. ​ Goldfish crackers were launched in the US in 1962 after Margaret visited a Swiss premium cookie company, Kambly and tried their Goldfish crackers. ​. Then, Readers Digest published an article called "Bread Deluxe" and told Margaret's story to the world. The "fairy tale," as Margaret liked to call Pepperidge Farm, became the passion of her life. The Margaret Rudkin Pepperidge Farm Cookbook becomes the first cookbook to chart on The New York Times Bestseller List in 1963. It had no business model, no strategic plan. “Pepperidge Farm started in my home kitchen with just one idea: producing a top quality food product.”. Margaret saw the potential and reached an agreement with Kambly SA to make and sell the product in the US. New products such as dinner rolls, stuffing, and oatmeal breads are developed and tested, with Mrs. Rudkin always taking the first bite. Margaret just baked the bread by hand in her kitchen, making sure that every loaf was as good as it could be. On a visit to Belgium, Margaret became captivated by a unique collection of fancy chocolate cookies produced by the purveyors to the Belgian Royal House. Based on the advice of a specialist, Margaret put him on a diet of fruits and vegetables and minimally processed foods. These legendary spots ran for almost 40 years, featured two different actors, and became one of the longest running campaigns in TV history. She was a bestselling author and renowned industry leader. She frequently lectured at Harvard and other business schools in the U.S. and Europe. The American Collection™, now known as Chocolate Chunk Big Cookies, join our popular Distinctive and Old Fashioned cookies in supermarkets in 1986. Six months later, production soared to one million loaves. Goldfish made their first American appearance in 1962. As a result, Margaret became the first woman to serve on the Campbell Soup Board. Pepperidge Farm, Incorporated exceeded $1 billion in sales in 2001 and ranks in the top 2 percent of brands worldwide in brand equity. Not just because it’s our job, but because we love it. irish? ", Margaret's bread was much more than "good"—it was the best bread her family and friends ever had. The biscuit-maker's wife was a Pisces (whose symbol is fish), and he baked her crackers shaped as lucky, golden fish. The next European discovery came in Switzerland in the 1960s. She was born Margaret Fogarty in New York City in 1897, the oldest of five children in a second-generation Irish family. One of the most successful additions was Puff Pastry, a favorite of consumers and caterers alike, as it enabled even the most inexperienced cooks to create their own masterpieces. The introduction went pretty well— … In Swiss they're called Goldfischli, and their "original" flavor is the same cheesy, puffy cracker … At a time when Americans were only starting to use freezers, she foresaw that homemakers would love a frozen pastry that let them easily make company-special dishes at home. Baked with real cheese. Veggie-Yum! 'Goldfish are snack crackers manufactured by Pepperidge Farm, a division of the Campbell Soup Company.' Dr. Donaldson even endorsed her bread saying, "When Mrs. Rudkin makes bread, she makes bread—the finest bread the world has ever known.". That moment when your little girl is cracking up while holding a fistful of Goldfish® crackers. That can't be true! At least here in Finland we've had those from several makers. But by the time peace came in 1945, she had a plan in hand to fulfill her dream of building a modern commercial bakery. At one point or another, we’ve all grabbed a handful of those little fish-shaped crackers called Goldfish. Originally invented by Oscar J. Kambly at Swiss biscuit manufacturer Kambly in 1958 to celebrate his wife who was a Pisces, Goldfish snacks were introduced to the United States in 1962 by Pepperidge Farm founder Margaret Rudkin. Then one day Margaret decided to try baking him some all-natural stone ground whole wheat bread with vitamins and nutrients intact. Henry Rudkin began carrying Margaret’s bread with him on the train to Grand Central Terminal to be sold at specialty shops in New York City. And that’s why we’ll keep baking for generations to come. On July 4, 1947, Pepperidge Farm celebrated Independence Day by cutting the ribbon on a new state-of-the-art bakery in Norwalk, Connecticut. Pepperidge Farm Turnovers and a host of other frozen offerings followed. Margaret's operation quickly outgrew her kitchen and moved to her garage where the business thrived from 1937 to 1940. Margaret Rudkin discovers the snack cracker on a trip to Switzerland and returns with the recipe. After World War II, and its associated shortages and rationing ended, Margaret Rudkin's plans for expanded bakery production could finally be realized. © 2015 CSC BRANDS, L.P. ALL RIGHTS RESERVED. Irresistible Goldfish® crackers soon took America by storm, and they remain one of our leading icon products today. The American Collection™, now known as Chocolate Chunk Big Cookies, join our popular Distinctive and Old Fashioned cookies in supermarkets in 1986. Goldfish Crackers All 13 ingredients in the snack that smiles back, explained (yep, even monocalcium phosphate) We’re often told that you should never eat anything (or put anything on your … In the subsequent years, Margaret built the Pepperidge Farm brand into a national food company, expanding beyond bread to cookies, crackers, cakes, and pastry. Knowing the distinctive treats had no counterpart in the U.S., and convinced that other Americans would love them as much as she, Margaret bought the rights to produce and sell the delicate biscuits under the banner of Pepperidge Farm. Campbell Soup Company, one of the largest and most highly respected food companies in North America, acquires Pepperidge Farm in 1961. Margaret Rudkin discovers the snack cracker on a trip to Switzerland and returns with the recipe. Pepperidge Farm builds more plants around the country to meet the growing demand for its premium products. Nostalgic "Pepperidge Farm Remembers" ads run on television, radio, and in print throughout this time period. © 2020 Pepperidge Farm Incorporated. Goldfish crackers were launched in the US in 1962 after Margaret visited a Swiss premium cookie company, Kambly and tried their Goldfish crackers. In fact the war caused Margaret to actually cut production because she refused to make substitutions for top-quality ingredients, like real butter, 100% stone-ground whole wheat and honey, that were in short supply. Pepperidge Farm was founded in 1939 by Margaret Rudkin, a mom of three boys. At a time when puffy, aerated white bread dominated the market, many skeptics—including her son’s doctor—didn’t think it was possible to bake nutritious bread that was also delicious. Goldfish crackers were launched in the US in 1962 after Margaret visited a Swiss premium cookie company, Kambly and tried their Goldfish crackers. The Rudkins had moved into Pepperidge Farm in 1929—the same year as the great Stock Market Crash. We would love to hear from you, please get in touch. Goldfish® snack crackers blast into space onboard the Space Shuttle Discovery in 1988. Not only was Margaret new to the grocery trade, but she had the cheek to insist that her premium bread be sold for 25 cents a loaf to cover her costs– even though the going price for bread was 10 cents. The first available flavors were Cheese, Pizza, Smoky BBQ and Lightly Salted (now called Original).