Disclosure Policy Aug 30, 2019, Shukri Mohamed |  Thus, your posts will naturally appear on their newsfeed. May 10, 2019, Cameron Ripley |  For example, if your ad was displayed on one user’s phone screen, then again when the same user browsed Facebook on their desktop, both of those instances would be counted as an impression. Dec 7, 2018, Konrad Altvater |  Learning the difference between reach vs. impressions is sometimes a little convoluted, but it’s not impossible to understand. Let’s say somebody on Facebook sees your post three times in their news feed during the day. Apr 14, 2020, Cameron Ripley |  Dec 26, 2016, Cameron Ripley |  Social media engenders networking. Facebook Reach vs. Impressions. Oct 5, 2020, Eva Scattergood |  If it doesn’t enter the screen, it doesn’t count. Impressions is a common metric used by the online marketing industry. However, on all queries performed, people mentioned that your target audience doesn’t have to see your ad for it … Feb 5, 2020, Ernie Civic |  Reach = how many People had the ad on their screen Impressions = how many times the ad was on a screen. Just like reach, Facebook impressions are also broken down into three categories, which are viewable in Sprout’s Facebook Pages report: Having the same categoric breakdowns certainly doesn’t keep reach and impressions separate. © 2020 Community Boost | All Rights Reserved. What reach and impressions don’t show is engagement. Impressions are the number of times a post from your page is displayed. Nov 18, 2019, Cameron Ripley |  Apr 5, 2017, Blake Arata |  "@type": "VideoObject", However, focusing on reach can also help you to further understand if your content is resonating with your audience. Organic: This denotes the number of unique people who saw your content organically in their News Feed. Nov 27, 2018, Tara Moradian |  Properly understanding reach tends to be a source of … When you publish a piece of content and it generates its first social impressions, it will have reached a certain number of people… Reach vs impressions: What’s the difference? Aug 9, 2019, Eva Scattergood |  Paid: This denotes the number of unique people who saw your content for which you ran an ad, such as a Facebook … Impressions represent the total number of times your content renders on users’ screens. Feb 11, 2020, Eva Scattergood |  Jul 31, 2019, Cameron Ripley |  May 20, 2020, Michael Levack |  Nov 26, 2019, Cameron Ripley |  Nov 14, 2018, Konrad Altvater |  Impressions and Reach (People Reached) are related but slightly different. Facebook officially defines “reach” as: “the number of people who saw your ads at least once.” It organizes reach into three categories: organic, paid, and viral.Organic reach refers to the number of unique people who saw your content organically (for free) in the Facebook News Feed.Paid reach is the number of people on Facebook who saw a piece of content that has been paid for, like an ad. Social Media Marketing - Facebook Impressions vs Reach The number of occasions your content appeared on screens define impressions on Facebook. Dec 6, 2019, Cameron Ripley |  Your impressions will always be equal to or greater than your reach, because each unique user can make multiple impressions on a … It should be noted, that for this article we are analyzing how engagement, reach, and impressions are measured on Facebook and Instagram. Oct 14, 2019, Cameron Ripley |