Case studies are narratives that feature real world situations or uses of products or services to demonstrate their value. LevelEleven helped Staples focus their teams on the critical sales activities that matter. What competitors did you look at (if any)? function getParam(p){ Breonna was a Content Writer for CoSchedule. Here's an example of a case study CoSchedule created for Laerdal, a customer whose industry focuses on the creation of medical equipment and helping save lives. Her specialities include social media marketing, content strategy and blogging. I just read 'How to Write a Powerful Case Study Fast With 50 Examples' (and you should too): Everything you need to know about doing effective research. What we like about this particular case study is how IDEO talks about what's next for INFARM. Some potential questions to include could be: You can adjust your questions based on how your customer uses your product to get specific answers or quotes that can be highlighted in your study. Case Studies typically range from 500 words to 1,500 words depending on what's getting highlighted. Everything you need to know to go agile, right now. One of the better, more concise case study examples, this one page synopsis clearly defines the challenges and goals of Extent. var gclsrc = getParam('gclsrc'); They help establish your brand as a topical authority, demonstrate how your product solved a real problem for a customer, and help leads see how they could experience similar success with your services. We should say that a case study is probably among the most difficult assignments. Click below to create your very own case study! It allows businesses to show how their product/service is actually used and the impact that it can have. What did our product or service replace in your current work process? Create powerful social messages that convert. }, function readCookie(name) { Optimizely is a leading online A/B testing and user experience optimization platform that offers innovative data-driven marketing solutions to maximize user experience and keep them coming back for more. Full list of case study examples sorted by type Bonus #1: Know The Types Of Cases You Are Likely To have During Your Interviews From this list, and confirmed by the feedback I received after the 200+ candidates I coached passed their interviews in top consulting firms, the 3 most common types of cases … This can be a time-consuming process, so grab this template bundle to streamline your workflow. A simple, 7-step process for creating case studies from start to finish. How to Craft Customer Case Studies That Convince And Convert With Whitney Deterding From CoSchedule [AMP 104], 40 Content Writing Tips to Make You a Better Marketer Now. are a bit dry, it is different because it… This copy gets to the point. var cookie = document.cookie.split(';'); Case Study Examples. There's no fluff. readCookie('gclid'); How much faster are you at completing [task] now that you use our product? The result? How has your productivity changed since implementing our [product/service]? A well-written case study will follow a customer as they define a problem, determine a solution, implement it, and reap the benefits. Using a simple layout in your case study can be incredibly effect, like in the example of a case case study below. This questionnaire will help you get the information you need to shape the story of your case study. Asking quality interview questions is critical to ensure that you get the information you need to write a full case study. It’s an extremely effective marketing tool. The study … It mentions the specific part of the company that helped Cirque. But you should aim to include a glowing quote from many different stakeholders – representing the full cast of “characters” who might be making consensus buying decisions around your solution. Case Study: Perfect Recipe The final section of your case study should feature the progress that has been made since your customer or client began to use your services. It’s one thing if you’re writing about your … Here are some questions to ask during your interview: Results speak volumes so why not let your customer or client data do the talking for you? LogMeIn: Extent Technologies. Do this first. You want prospects to imagine themselves enjoying that level of success. It will help move your writing process along. Did they switch to your product from a competitor? Writing a #marketing case study? You can also include a statistic or two to help illustrate the success of your case study subject. These simple case study examples show that smart clean designs and informative content can be an effective way to showcase your successes. Use a simple but clear layout in your case study. We then begin to outline all the pre-show and post-show tactics that we implemented to help them tackle their challenge and earn them more demo sign ups. You did all that work, don’t forget to get it out there for the world to see. Gravitate starts off by introducing their client, Global Expeditions Group (GXG), to give visitors a little background into what they do. How did our product/service solve a problem you were experiencing? It can also help make the document easier to skim. Lane Bryant, the leading retailer for women sized 14 – 28, launched a campaign designed to celebrate all women and redefine the traditional notion of sexy with a simple message – ALL women are sexy.